Advertising is a form of communication whose purpose is to inform potential customers about products and services. Advertising field offers a range of lucrative, interesting careers. The job in this field is categorized into two, executive and creative Executive side includes client serving, market research and media research. Creative side consists of copywriters, scriptwriters, Visualizes, photographers and typographers.
There is huge scope in this field. Preference is given for MBA’s for posts in the market research, client serving and media planning departments. Most advertising agencies recruit candidates with a formal management or advertising, mass Communication Qualification.
On the other hand, a general BA with a command of the language of communication plus knowledge of designing packages like Photoshop, Corel Draw or Fine Arts is the requirement. Job positions and earnings in an agency vary with its size and turnover.
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